Madeline Kaufman
Media Innovator and Journalist
RESUME
Work​
experience​
Forbes • Assistant Editor-- E-Commerce
September 2018-Present
I edit and manage story ideas with 10 contributing writers, in addition to managing the content schedule of Forbes Finds, utilizing SEO expertise and my education in consumer behavior. I also write, curate and deploy the Forbes Finds newsletter that is sent to a growing list of subscribers three times a week in addition to searching for new opportunities for the brand, including unboxing videos.
Forbes • Wealth Intern
June 2018-August 2018
Compiled over 30 billionaire valuations for the Forbes 400 and wrote as a contributor for forbes.com.
The FERN • Audience Development Consultant
March 2018- June 2018
Provided best practice advice for story headlines and photos on social media and identified key stakeholders and potential new social media collaborations to increase engagement across social media platforms. Re-organized and monitored newsletter publishing and provided audience-focused website restructuring recommendations.
Knight Lab • Chief Audience Researcher
March -June 2018
Interviewed copy editors and fact checkers as an audience development and user design researcher for Fact Check Flow, a fact-checking tool.
Coinscious • Audience Development Strategist
J anuary- June 2018
Audience development researcher for a personal finance app. Conducted interviews and A/B testing, developed SEO optimization for the website and ran the team’s Facebook and Instagram accounts. Wrote branded content for the Coinscious blog and tracked user growth analytics.
New York Magazine • Online Editorial Intern
May- October 2017
Pitched and wrote pieces for Grub Street, Select/All and The Cut, and collaborated with editors and restaurant critics on story-specific background research. Also edited posts in the CMS for SEO.
In These Times • Audience Development Consultant March 2017- June 2017
Provided best practice advice for story headlines and photos on social media and identified key stakeholders and potential new social media collaborations to increase engagement across social media platforms. Re-organized and monitored newsletter publishing and provided audience-focused website restructuring recommendations.
Audience Development
SEO Optimization
Google AdWords
Google Analytics
Chartbeat
CrowdTangle
Gephi
Affiliate link generation
Languages
Fluent in HTML and CSS
Proficient in Spanish
Elementary levels of French, Serbian (Cyrillic) and Bosnian
Computer + Tools
Microsoft Office Suite
Google Drive
Adobe Photoshop
Adobe Premiere Pro
Adobe InDesign
Adobe After Effects
Adobe Spark
Education
Northwestern University, Medill School of Journalism
Master of Science in Journalism, June 2018
Accelerated Master’s Program with a focus on media innovation and entrepreneurship. Participated in NUvention and Knight Lab projects and consulting projects for In These Times and Food and Environment Reporting Network.
Bachelor of Science in Journalism, June 2018
Minor in Global Health; Certificate in Integrated Marketing Communications. Varsity student-athlete and four-year letter winner on the Cheerleading team. Recruitment chair at Pi Beta Phi Fraternity For Women.